What Do Logo Colors Tell Us?
Businesses would do well with branding. It helps you catch your target customers’ attention and inform them about your business. You will find many different types of brands form the iconic, unforgettable, and the ordinary. But what is it that makes a logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
You should know about the psychology of colors. When people see specific colors, they begin to feel and think something. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. It can have an effect on our thinking. There are various ways that certain colors speak to use. The philosophy of your brand is communicated when you use certain colors in your logo.
If you are in the process of creating a logo, it is important to ask yourself several questions. Is your market targeting males or females? Are you going for the trendy or the classy? Is your target market a certain age group? Are you targeting high-end or middle-class customers? These questions help your business create a logo that truly speaks to your audience. It can help solidify your brand.
Different feelings are felt with different colors. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Each color will have a different thing to say to use. Here are the different colors to use in your logo and how it makes us feel and think.
Warm and cool colors are the two categories of color. Let’s look at the warm colors first.
Men are attracted to the color red. You can associate the color red with fire and passion. It is a color of urgency and it can help grab anyone’s attention. You get pumped up and it increases your heart rate.
With orange, you get a friendly, playful color. It is a color of energy. It is great with children.
Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
Here now are the cool colors.
Blue is the most popular logo color. If you use blue for your logo, then it represents tranquility, peace, and maturity. Adding blue to your logo helps to make it a trustworthy one.
It is ideal to use the color green for outdoors. It conveys newness, whether in health or in wealth. Peace and a desire to promote growth in our lives is evoked if you use the color green.
The color of luxury is purple. Purple is grand and distinguished but with a sense of mystery to it.
Its earthy and tough-guy persona makes brown attractive to male audiences.
In its own category is black and white. They are more powerful when combined with other colors.
In this website, you will learn more about logo colors so check it out!